Privacy Policy

1. Who We Are

Makefy is a beauty and style assistant that uses artificial intelligence to deliver personalized fashion and makeup recommendations.

2. Information We Collect

We collect the following types of data:

a) Personal Information:

Name, email address, password, billing information, and other registration data.

b) Visual Data (Face & Body Images)

We collect photos of your face and/or body only when you manually upload them to generate makeup suggestions, skin tone analysis, or outfit visualization.

These images may include biometric characteristics such as facial structure, skin tone, or body proportions.

We do not collect or generate biometric identifiers such as Face ID templates, 3D scans, or mathematical representations used for authentication.

c) Device & Technical Data:

IP address, browser type, device ID, operating system, referral sources, and session data.

d) Cookies & Tracking:

Session cookies, authentication cookies, analytics cookies, and tracking pixels.

e) Comment Data:

Metadata collected when you leave comments (e.g., IP address for spam detection).

3. Use of Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Maintain login sessions and user preferences;
• Track user behavior and app performance;
• Detect spam and fraudulent activity;
• Optimize app responsiveness and user interface.

You can manage your cookie preferences in your browser settings.

4. Embedded Content from Third Parties

Our Services may include embedded content (e.g., videos, articles) from third-party platforms. These platforms may collect data and track your interaction with the embedded content as if you visited their website directly.

5. How We Use Your Data

We use your information to:

• Provide personalized beauty and style recommendations;
• Operate and improve the app;
• Manage payments and subscriptions;
• Provide customer support;
• Communicate updates (only if you opt-in);
• Detect and prevent fraud;
• Comply with legal obligations.

Use of Face & Body Images

Photos of your face and/or body are used exclusively to:

• Analyze skin tone and facial features to generate makeup recommendations;
• Suggest beauty products compatible with your profile;
• Visualize potential outfit combinations;
• Create temporary AI analysis results (e.g., tone mapping, color palette).

Images are not used for authentication, not used for identity verification, and not used for advertising or model training.

6. Temporary Storage for Service Validation

Storage of Face and Body Images

Your photos are stored temporarily for up to 90 days, solely to:

• Provide customer support;
• Allow users to re-access previous analyses;
• Validate the service in case of billing disputes.

After this period, they are automatically and permanently deleted.

You may request immediate deletion at any time.

7. Data Sharing

We do not sell personal data.

Third-Party AI Processors

For processing face and body images, we use third-party AI models such as:

• OpenAI (USA)
• Google Gemini (USA)

Images are transmitted securely and used only for generating the requested analysis.

Neither provider is permitted to store or reuse your photos for model training.

We do not share photos with marketing partners, affiliates, or advertisers.

8. Data Retention

Retention of Face & Body Images

• Retained up to 90 days, then deleted automatically.
• Users may request early deletion.
• If required by law enforcement, retention may be extended.

9. Your Privacy Rights

Depending on your location (e.g., under CCPA or similar laws), you may:

• Request a copy of the personal data we hold about you;
• Request correction or deletion;
• Withdraw consent or restrict processing (where applicable);
• Request data portability.

To exercise these rights, contact us at support@makefyapp.com.

10. Children's Privacy

Makefy is not intended for individuals under 18 years of age. We do not knowingly collect data from minors. If we discover such data, we will promptly delete it.

11. International Data Transfers and Governing Law

Regardless of where you access our Services, all data is collected, processed, and stored in accordance with the laws and regulations of the United States.

By using Makefy, you agree that your data will be governed by and handled under U.S. law, even if you reside in or access the Services from another country.

12. Data Security

Face Data Security

• All photos are encrypted in transit and at rest.
• Access is restricted to required processing systems only.
• Images are never used to build biometric identification profiles.

13. Changes to This Privacy Policy

We may revise this Privacy Policy from time to time. Updates will be posted on our website with the revised effective date. Continued use of our Services constitutes your acceptance of any changes.

14. Contact Us

If you have any questions, concerns, or data-related requests, please contact us at:

📧 support@makefyapp.com